Why is Omnichannel Retail Important? Top 5 Omnichannel Retailing Strategies 2020

Akshay Trivedi
3 min readJan 14, 2021


Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels
Omnichannel Retail Ecommerce Strategies

Omnichannel Retail & Strategies Introduction

The omnichannel retailing solution has become the new norm amongst retailers. The retailing sector is rapidly adopting new and interesting touchpoints to engage and interact with customers.

Successful retailers have to focus on integrated operations across channels offering customer-centric merchandising and seamless shopping experiences across all touchpoints. Else, they stand the risk of operating several channels that work at cross purposes with each other, targeting the same customer base and often leading to less than satisfactory customer interactions.

The expectations of customers are cropping up. They need engaging and integrated shopping experiences across storefronts-physical stores, online, and mobile. To offer awesome customer service, retailers need a flexible cloud commerce solution that enables them to compete better; build lasting relationships while providing seamless shopping experiences to customers.

Omni-Channel retailing strategies

ECommerce — Some of the omnichannel commerce platforms support both consumers (B2C) and business buyers (B2B). Businesses can create feature-rich e-commerce websites that convert browsers into customers to increase online revenue. Retailers get the flexibility to sell multiple brands, in different languages and currencies to offer a seamless customer experience. Designed to meet unique business requirements, it helps in creating relevant omnichannel experiences across in-store, web, and mobile channels.

Point of Sale

Customers expect to move freely between online and offline shopping channels. Advanced omnichannel commerce solutions come with an in-store point of sale device to unify physical and digital shopping experiences. Integrated systems empower sales associates with complete inventory and customer information to efficiently engage customers, drive more sales, and provide a satisfying shopping experience.

Integrated systems like online, in-store, & call centre help to transform retail, enabling businesses to engage shoppers seamlessly. Most advanced retail management software leverages touch tablet UI screen and responsive design technology to deliver an easy to use digital selling experience to customers anywhere in the store.


Email & SMS marketing is an integral part of any commerce marketing strategy. Most advanced omnichannel marketing platforms will enable you to create automated, personalized shopper engagements across email, SMS, and web throughout every lifecycle stage, from sign-up to check out and re-engagement.

By leveraging past-purchase data, these platforms help in running highly automated campaigns triggered by customer actions. Responsive technology enables you to design mobile-friendly email and SMS campaigns to connect easily with your mobile customers. Some of the platforms come with built-in business logic, behaviour filtering, multiple channels, and other capabilities to automate lifecycle campaigns based on order history.

Order Management

In this era of cut-throat competition, order fulfilment excellence can differentiate your business. Omni-channel retailing comes with built-in order management capabilities, enabling businesses to exceed rising customer expectations while boosting profitability. In most of the omnichannel retail software solutions, order management can seamlessly get integrated with financials. With this, shoppers can buy and return orders anywhere while you can fulfil them anywhere.

CRM (Customer Relationship Management) Software

Due to data silos, it becomes impossible to gain actionable insights about customers’ interactions and preferences. Channel specific silos like customer data stored in one system while inventory data in another prevent you from getting actionable insights. In many omnichannel eCommerce platforms, CRM comes as an integral part of your commerce platform to deliver unprecedented visibility into customers’ browsing and shopping activities. With a 360-degree view of customers from all channels and touchpoints, organizations can deliver personalized and consistent service.

The Bottom Line to Omnichannel Retail Strategies

Thus, we can infer from the above text that omnichannel retail platforms can help you deliver a seamless customer experience across multiple touchpoints. However, it is recommended to hire an experienced and reliable team of experts to maximize your return on investment. Advanced Implementation is no more a cakewalk, you really need experienced players who can understand your business requirements to create the right-fit solution for your business.



Akshay Trivedi

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